Question 1

How much revenue should my email list generate?

Accepted Answer

Industry benchmarks from Klaviyo and Omnisend show that the average ecommerce email list generates $1.00–$1.50 per subscriber per month (RPSub). Top-performing stores with strong segmentation and automation reach $3.00–$5.00 RPSub/month.

Question 2

What is a good email open rate for ecommerce?

Accepted Answer

The ecommerce industry average open rate is around 18–22%. If you're below 15%, your list may have deliverability issues or poor segmentation. Top performers consistently achieve 30%+ by using behavioral triggers and list cleaning.

Question 3

How often should I email my list?

Accepted Answer

Top-performing ecommerce brands send 8–12 emails per month. Most stores under-send — sending 2x more frequently (while keeping quality high) is often the single fastest way to increase email revenue without changing anything else.

Question 4

What's the difference between click rate and click-to-open rate?

Accepted Answer

Click rate (CTR) measures clicks as a percentage of all emails sent. Click-to-open rate (CTOR) measures clicks as a percentage of emails opened. This calculator uses click rate (% of recipients), which is the most commonly reported metric in email platforms.

Question 5

Which email platform gives the best revenue per subscriber?

Accepted Answer

Klaviyo consistently shows the highest RPSub figures due to its advanced segmentation and predictive analytics. For stores under $20k/month, Omnisend delivers comparable results at a lower price point. Both outperform Mailchimp for ecommerce use cases.

Email List Revenue Estimator

Your Email List

Your Email Metrics

Your Store

⚡ Gap vs. Your Reported Revenue

How You Compare to Industry Benchmarks

Your Upside Potential

Recommended Email Platform for Your List